Coached by Champions. Built by Experts.
Varsity Hotels is led by an all-star roster of hospitality veterans, real estate developers, brand builders, and athletic legends.
Our Team
Ed Orgeron
Coach O built championship cultures on the field. Now he's bringing that same winning energy to hospitality. His network, passion, and magnetic presence open doors no one else can.
Strategic Partner & Brand Champion
Janis Cannon
Janis doesn't just build brands — she builds icons. With a career spanning the world's most recognized hospitality names, she brings the vision, credibility, and firepower to turn concepts into category leaders.
President & CEO
Chief Operating OfficerTanner Eriksen
Fifteen years. Luxury properties. A pro athlete's discipline. Tanner runs operations the way champions compete — with precision, intensity, and zero tolerance for average.
Bart Pebbles
Over three decades of turning raw opportunity into thriving properties. Bart's expertise spans hospitality, mixed-use, retail, and residential — concept to completion. When it comes to getting deals done and developments built right, Bart has seen it all and built most of it.
Chief Development Officer
Lorraine Francis
Award-winning architect and interior designer who crafts story and space in equal measure. With 20 years in hospitality design, Lorraine transforms hotels into immersive brand experiences — where every detail is intentional and every room tells a story.
Chief Design & Brand Officer